Tuesday, November 13, 2018

PRESS UPDATE : OPTOMETRY TODAY ... NOVEMBER 13TH 2018 ..


Me & My Glasses ---

''Joan Collins on loving bling, wearing frames in 'Dynasty' and designing her own Eyewear Collection with Atlantic Optical''

By Andrew McClean


How many pairs of spectacles and sunglasses do you own?

Too many to count. I have glasses for all occasions from social events, casual weekends and fun. I love sunglasses and it’s wonderful that people are becoming more and more aware of damaging UV rays. Sunglasses should not just be seen as a fashion accessory; they are there to protect your eyes from harmful sunshine. I always advise family and friends to invest in good sunglasses too.

Can you describe your favourite pair?

I love some bling, who doesn’t? My own Joan Collins Collection has some beautiful crystals and colours, and my favourites are definitely my own.

What frame shapes, colours or styles do you usually go for?

I love to mix shapes and colours to the outfit I’m wearing. I know I have a unique situation in that I have so many of my own styles to choose from. My advice for ladies is to always remember to go for a style that compliments your own face shape and remember skin tone, choose warm colours, never cold or draining – go for colour girls.

How long have you worn spectacles for, and what prompted you to go for your first eye test?

AO Logo Landscape.JPGI have worn glasses for many years. I was an avid reader as a child, which has continued all through my life. I love the written word either through reading or writing books myself. I think glasses came into my life in my 30s when I started getting tired eyes – little wonder though with the amount of scripts I was reading.

Do you wear contact lenses?

Yes, sometimes I do, especially when I’m working and the character doesn’t wear glasses.

Who is your eyewear collection designed for?

My eyewear collection is designed for the stylish, elegant and mature ladies market. We have always focused on comfort, colour and detail. The beautiful Swarovski crystals really lift the gorgeous soft colours we bring to the collection. I love the “look” we have in my collection and its success is based on over 30 years of design experience.

Have you ever had to wear glasses for a role?

Occasionally, and only when a character I was playing required them. Alexis in Dynasty had some really strong, almost masculine frames once, but I think that was to frighten the men.

What did you consider when designing your eyewear collection?

I am a big people watcher. I love style, trends and colours. Jayne (Smerald, director of Atlantic Optical) and I have regular meetings and plan our style direction and colour trends for the forthcoming seasons. We are always aware of comfort and fit, which is so important

What are your top tips for choosing the pair of stylish frames?

Look at your face shape and remember to choose a shape that compliments your look. I always take a friend and have a great time trying different shapes on and working out which colours work – hopefully your friend will say what doesn’t. Your optician can be a great help in guiding you through all the choices that are now available. I am happy sticking to my own range, which covers all my own needs and moods.

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