Wednesday 9th September 2015 saw us launch the fabulous Joan Collins Timeless Beauty Autumn/Winter range and we couldn't have been happier with how well it went. It was absolutely lovely to see so many faces both familiar and new, we were especially pleased to see the very impressed faces, amazed at just how brilliant the products in the range are and the floods of positive comments we got from all our guests made our night just that much more special.
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| Alex Silver and her team.. |
To make our event, held at the incredibly exclusive Claridge's, even more glamorous (this is a Joan Collins event after all) we had the talented mixologist team at Claridge's create a few signature cocktails inspired by Dame Joan Collins and her range. A delicious menu of cocktails and mocktails were made and seen circulating around the room - unsurprisingly the Dame Joan was the most popular - including white wine, orange flower water, Pedro Ximenez grapes and botanical spritzer twist. I AM WOMAN proved to be a popular choice as well, the cocktail featured an edible flower(!) so we weren't shocked to hear that everyone wanted to try!
Table posers with all the makeup and mirrors were set up so everyone could go have a play with the products and see what the range is really all about. It was great to see everyone taking full advantage of this, having a good look at the wide range of products that Timeless Beauty has to offer and taking snaps of the products that stood out to them the most. We had some great chats with bloggers and the press about the brand, the beneficial ingredients making up the range and the new products that we are thrilled to be launching.
Dame Joan's skilled personal makeup artist team, Peter Camburn, Sarah Brock and Alyn Waterman, were also on hand on the day demonstrating the Timeless Beauty range on models and giving out makeovers to those who wanted one. Their makeup booths were the hot-spots for the whole evening, not once did we notice empty chairs!
Bloggers, journalists, makeup artists and VIP guests were treated to very warm welcoming speeches from Mitchell and Helen, Sales Executive and the brand developer & project manager, as well as from the lady herself. Dame Joan was delighted to see so many eager faces excited about her new range as she explained how important the range was to her, how much time had gone into each individual product and how specific she was about what she liked and disliked, jokingly telling the crowd that she was a 'perfectionist'. We were over the moon to hear that many of you agreed that her words were truly reflected in the products.
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| Make up artists Sarah Brock & Peter Camburn give makeovers using Timeless Beauty |
Timeless Beauty is a luxury beauty brand, created with love and careful consideration by Dame Joan Collins and her team of experts. The high-quality, premium beauty collection is guaranteed to keeping you looking good and feeling great at any age and every day of the week.
After working with some of the greatest beauty professionals in cinema, Joan’s passion for beauty flourished and she inevitably became one of the most glamorous icons of our time. She learned the top tricks of the trade and the valuable insider beauty secrets that normally stay behind closed doors.Using the wealth of knowledge she gained over the years, Joan has shaped her own beauty line, made up of skin care, cosmetics and a elegant fragrance, allowing each woman the opportunity to obtain the look she desires and be at her best.
The Timeless Beauty range follows Dame Joan's ethos on beauty and skincare, ensuring that every product uses cutting-edge, effective and multi-active ingredients, maintaining its promise to give you the best of the best in luxury beauty. All the products have been either dermatologically and allergy tested and the majority of the range contain NO parabens or lanolin.
The latest additions to the range are the Body & Soul Collection (Eau de Parfum and Reed diffuser), Fragrance Silk collection (Eau de Parfum, Fragrance Essence and Silk Body Oil), the brand new rusty autumnal colour AMANDA and the luxurious Body Silk Oil.
We would really love to thank everyone for coming and making the event the success that it was. Keep an eye out for our future emails about the brand new range for an opportunity to review the products and do get in contact if you'd like any information about the brand!
Alex Silver PR xx
Photo Credit: www.getlippie.com
Photo Credit: www.secretstylefile.com
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