PROOF OF JOAN! JOAN'S WAY. 2002

Every marketing campaign be it to advertise a product, a film, a book, starts off with a series of sample proofs, which in the case of a book, the cover! For Joan's 2002 book "Joan's Way..Looking Good..Feeling Great", there were many different sample covers bandied around. Here is one of them,although the photo used remained the same, the layout, colour and titles etc were varied. Will feature more in future posts...