CAMPAIGN TIME : JOAN COLLINS JEANS ..

Recently Joan hit the headlines as she objected to The Ritz hotel in London's decision to allow designer jeans be worn in the hotel. But Joan was not condemning jeans as a whole, she was only lamenting the fact that a hotel with a reputation like "The Ritz", should uphold their standards. After Joan had a big success with "The Stud", fashion business head, Philip Green contacted her to ask if she would be interested in launching her own line of designer jeans. Philip Green at that time was known as the "Bond Street Bandit" and Joan thought it might be fun to be involved in the venture. Designer jeans were not as common as they are now and hopes were high for their success. Joan did a tour of the UK to promote the line, but even with all the fanfare, the line soon disappeared from the racks. Here are a tag and a print ad plus a signed photo promoting the line..