CHARITY CAMPAIGN UPDATE : WORLD CANCER DAY 2015 .. UNITY BANDS ..

World Cancer Day: 4th February 2015

Taking place under the tagline ‘Not beyond us’, World Cancer Day 2015 will take a positive and proactive approach to the fight against cancer, highlighting that solutions do exist across the continuum of cancer, and that they are within our reach. 

The campaign will explore how we can implement what we already know in the areas of prevention, early detection, treatment and care, and in turn, open up to the exciting prospect that we can impact the global cancer burden – for the better.
World Cancer Day is a unique opportunity to raise awareness that there is much that can be done at an individual, community and governmental level, to harness and mobilise these solutions and catalyse positive change. By moving forward together we have the potential to show: Cancer. It is not beyond us.
The 2015 campaign will be articulated around four key areas of focus:

• Choosing healthy lives
• Delivering early detection
• Achieving treatment for all
• Maximising quality of life

Cancer Research UK is encouraging people to unite in the fight against the disease by purchasing a unity band. They cost just £2 and come in a variety of colours.

The charity says: "The chances are, you probably know someone who has been affected by cancer. A colleague, a family member, a loved one, a friend. Nowadays,nearly half of us will get cancer in our lifetime.

"Each purchase makes a big difference - together, we will help accelerate the progress of our life-saving research."

*Unity bands are available from Cancer Research UK shops across the UK for a suggested donation of £2, and are also available online. Or, by texting UNITE to 70200, £3 can be donated to Cancer Research UK.

The event, which takes place under the tagline 'not beyond us', takes a positive and proactive approach to the fight against cancer, highlighting that solutions are within our reach.

• "World Cancer Day is an opportunity to strengthen awareness-raising and social mobilization for the prevention and control of cancer worldwide. In Peru, through the Esperanza Plan, we provide comprehensive care to our patients and by communication actions seek to promote healthy lifestyles that contribute to the prevention of disease. Also, we aim to debunk myths around the disease by promoting positive messages that change the color of pain and give hope to the lives of thousands of Peruvians. INEN is proud to work hand in hand with UICC to meet the goals of an advanced-cancer-free society".
   Lic. Carla Zavala Castro, Instituto Nacional de Enfermedades Neoplásicas (INEN), Peru
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