EVENT UPDATE : THE LAUNCH OF MOSCHINO BY ASSOULINE ... MAISON ASSOULINE.. PICADILLY LONDON .. MAY 11TH 2022 ..

 

Joan with Jeremy Scott

To launch the new coffe table book 'Moschino by Assouline', Jeremy Scott creative director of Moschino was thrilled to welcome Joan to the book launch at historic flagship book company store Maison Assouline in Picadilly. Joan is featured in the book in an iconic shot for W magazine in 2018... 

Moschino Book Cover

When Jeremy Scott inherited Franco Moschino’s eponymous fashion house in 2013, he did more than just give it a face lift. As fashion’s resident enfant terrible, known for pushing the label with his daring collections laced with pop culture references and rebellious humor, Scott was a natural fit to revive the 30-year-old Italian label, which made its name on rule-breaking outfits. In the years since he became Moschino’s creative director, Scott has sent some of fashion’s most playful collections down the runway, drawing inspiration from everything including Barbie, car washes, Looney Toons, and Picasso to create the ‘cheap and chic’ sensibility they’re known for.

Designed in close collaboration with Scott himself, this volume brings to life the world of Moschino as seen through the designer’s eyes. Featuring a treasure trove of images from campaigns, editorials, fashion shows, backstage photos, front rows, red carpets, parties, and more, it’s all things Moschino, as only Jeremy Scott could do it.

Photo (c) Dashti Jahfar        Joan with Jeremy Scott & Tom Daley

Moschino’s like sleeping beauty, and I just gave it the kiss.

Jeremy Scott

At the launch for the book in London, Scott reflected on his revival of the Italian brand, founded in 1983. 'How would I describe Jeremy Scott's Moschino? Fun, glamorous and avant-garde.' For the book, he selected images for 185 pages filled with glorious Moshino-isms. These include countless red carpet moments, and Scott cites an image of himself and pop princess Gwen Stefani on their way to the Met Gala in 2019 as one of the most memorable, and editorial shoots by the likes of Nick Knight. Then there's the ever-provocative campaigns by the brand, such as the soap drama-esque A/W 19 shot by Steven Meisel starring Gigi Hadid and Joan Smalls in the midst of a cat fight, which also doubles up as the book's cover. Proposing a visual history of the brand with the designer also providing screen grabs from his phone, this is Moschino through Jeremy Scott's eyes.

All hail Mosc