THE TIME OF THEIR LIVES! COMING SOON!!

Saturday, January 24, 2015

PRESS UPDATE : THE LIPSTICK LOUNGE.. JANUARY 23RD 2015

Joan Collins

Beauty is Timeless..

We speak to Dame Joan Collins, the Queen of Hollywood Glamour...
Joan has been a skincare and make-up fanatic all her life and has been taught tips and tricks by industry experts throughout her career. She now shares the beauty and glamour of Hollywood with us in her Timeless Beauty Range.
Launched in 2014 in stunning Art Deco packaging, with names such as' Divine Lips' lipsticks and 'Glorious Gloss' glosses it takes us straight back to an era where women wouldn't cross the threshold without a generous slick of red lipstick!
Joan says 'I was lucky enough to have had Marilyn Monroe's make-up man, Allan 'Whitey' Snyder showing me how
to apply my make-up.' She has now written several beauty books and has been involved in every aspect of creating
her own range.
Some of my infallible cosmetic tips?' Always keep your eyebrow pencils sharp as a pin, and
never go outdoors without foundation to protect your skin and lipstick, the most glamorous of cosmetics'.
'When I made The Stud and then The Bitch in the late seventies, I invented a look which I've stuck to more or less
ever since: big hair, smoky eyes and bright lipstick.'
What is your favourite beauty tip or secret?
'Beauty starts with the skin, Your skin-care regime should be as much a part of your daily routine as brushing your teeth. It needs to be straightforward, easy and
responsive to your skin's needs, The quality of what you eat is as important as the quality of products you use. I try to eat a balanced diet. I believe eating avocados is very beneficial ( I have included avocado butter in several of my skincare products) and I believe in taking vitamin supplements-I take Vitamin C, E and Omega oils.
A good base can really help disguise any tell-tale signs of ageing, it's about base not Botox! I always wear foundation as
I believe it helps act as another barrier between skin and harmful elements that can aggrivate skin. My Timeless Beauty First Base Foundation contains hydrating skincare benefits as well as natural cover.'

What are your essential beauty products?
'A great lipstick in a flattering colour and an excellent foundation. I wouldn't dream of going without either.'
Who are your favourite beauty icons?
'Vivien Leigh and Ava Gardner. These fabulous ladies really possessed glamour in spades and Dita Von Teese epitomises
glamour today, you can almost see and feel their allure, their power and most particularly, their fierce individuality.
I even named one of my Glorious Gloss lipgloss after Ava Gardner; it is a pale bronze that reminds me of Ava's stunning  natural beauty.'
Why did you choose to launch your Timeless Beauty Collection?
'This has been a dream of mine for many, many years. I have a passion for beauty and I believe that, with the right products, and helpful tips and techniques, every woman can look good , whatever her age.'
What were the most important elements  for you when designing your beauty line?
'I have incredibly high expectations so demanded to take advantage of the latest scientific ingredients and formulations
available to create a range that was truly effective whilst also being stylish and easy to use. My aim was to make the
range glamorous, empowering and attainable.It is a product line that's designed for someone that wants to look as good
as they possibly can, no matter what their age. Never have I allowed myself to be defined by age!'
What is it that makes your products so special?
'I have been passionate, some might say obsessive , about looking after my skin and my Contra Time skincare products
 reflect my beliefs. Contra Time is a complex range of ingredients which work to shield skin from things that can
harm it, reverse the signs of ageing and delay future signs of advancing years by stimulating cells with energy and
 productivity of young cells. It should improve skin's firmness, freshness and vitality as well as reduce the
appearance of lines and pigmentation.'
Do you have a favourite product from your collection?
'I love the glamorous Paparazzi Ready powder and lipstick compact duo. It is a unique and elegant mirror compact
which includes the Meticulous pressed powder together with one of eight Divine Lips lipstick shades.
My favourite lipstick shades are of course Lady Joan and Alexis!'

And we love the Class Act Mascara! In it's beautiful, chic packaging this is a must have for any make-up bag!
with prices ranging from £12.00 for lip and eye pencils to £25.00 for a foundation .
The Contra Time skin care starts at £25.

Available from joancollinsbeauty.com
                        www.qvcuk.com
                        Harrods (urbanretreat.co.uk)


Words by Annette Wiseman

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